How We Use GTM Collective to Ship Products

GTM Collective is our flagship skill pack, and we used it to plan and launch this very product. Here's a look inside the workflow.

The GTM Problem

Most developers know how to code. Few know how to take a product to market.

Traditional GTM consulting costs $10,000-50,000+. AI tools give generic advice without understanding your specific product. And DIY approaches mean reinventing the wheel every time.

GTM Collective encodes battle-tested GTM methodology into an agent workflow you can run in minutes.

The Workflow

Step 1: Initialize (/gtm-setup)

The workflow starts by creating your "grimoire"—a structured directory that holds all GTM artifacts:

Step 2: Analyze Market (/analyze-market)

The agent researches your market using web search, competitive analysis, and ICP development:

Output: discovery/market-analysis.md

Step 3: Define Positioning (/position)

Based on market research, the agent develops your positioning:

Output: strategy/positioning-strategy.md

Step 4: Develop Pricing (/price)

The agent creates pricing strategy grounded in market research:

Output: strategy/pricing-strategy.md

Step 5: Plan Launch (/plan-launch)

Execution planning with timelines and content calendars:

Output: execution/launch-plan.md

Step 6: Review (/review-gtm)

Comprehensive review with consistency checks:

Output: Final verdict (APPROVED or CHANGES_REQUIRED)

Real Results

We used this exact workflow for Loa Constructs. The entire GTM strategy—from market analysis to launch plan—took about 2 hours of actual work time.

The artifacts are living documents. As we learn from the market, we update the grimoire and let the agent help refine our strategy.

Try It Yourself

Your first GTM strategy is 30 minutes away.

— The Honey Jar team