Why We Chose 70% Revenue Share
The reasoning behind our creator-first economics and how sustainable incentives create better workflows.When we designed the creator program for Loa Constructs, we had to answer a fundamental question: What's the right revenue split?
The Industry Standard
Most marketplaces take 30-50%:
We landed on 70% to creators, 30% to platform.
Why 70%?
1. Creators do the hard work
Building a good skill pack requires real expertise. You can't fake your way through a GTM workflow or security audit. The value comes from practitioners who've done the work.
We're providing distribution and infrastructure. Creators are providing knowledge and methodology.
2. Sustainable incentives matter
We want creators to build their best work on our platform. If the economics don't work for them, they'll build elsewhere—or not build at all.
70% means a creator with 1,000 Pro subscribers using their pack earns meaningful revenue. That's motivation to keep improving.
3. We're not a commodity marketplace
Loa packs aren't commodities. They're methodologies. Each one is unique. We curate rather than aggregate.
High creator share filters for quality. Serious practitioners build here. Hobbyists go elsewhere.
How Attribution Works
When a Pro subscriber installs and uses your pack, you earn a proportional share of their subscription fee.
Example:
Attribution is transparent. You can see exactly which users contribute to your earnings.
Monthly Payouts
Payouts happen monthly via Stripe Connect:
No invoicing, no chasing payments, no platform risk.
For Creators, By Creators
We're building the creator economy we want to participate in ourselves. GTM Collective is our own pack—we eat our own cooking.
If you've developed methodologies that work, we'd love to have you.
Apply to become a creator: Register
— The Honey Jar team